{"id":6381,"date":"2020-11-30T15:46:00","date_gmt":"2020-11-30T14:46:00","guid":{"rendered":"https:\/\/aceleradorinfova.com\/infova\/?p=6381"},"modified":"2020-12-01T12:59:09","modified_gmt":"2020-12-01T11:59:09","slug":"fijar-y-negociar-el-precio","status":"publish","type":"post","link":"https:\/\/aceleradorinfova.com\/infova\/fijar-y-negociar-el-precio\/","title":{"rendered":"Fijar y negociar el precio"},"content":{"rendered":"\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/485472517?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-37b91450-2b0f-4dd3-8b78-5b77025d0fc8\"><i class=\"fas fa-list\"><\/i> <strong>Resumen:<\/strong><\/h2>\n\n\n\n<p>Para cualquier producto o servicio hay una determinada demanda, un grupo de clientes que est\u00e1n dispuestos a adquirir el producto o servicio en funci\u00f3n del precio al que lo ofrezcas.<\/p>\n\n\n\n<p>Si lo ofreces muy barato hay m\u00e1s demanda y si lo ofreces muy caro hay menos demanda.<\/p>\n\n\n\n<p>Si el precio es alto m\u00e1s proveedores se animan a ofrecer ese servicio. Si la gente est\u00e1 dispuesta a pagar poco por un producto, los fabricantes o proveedores de servicios reusar\u00e1n ofrecerlo al mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva1-2.jpg\" alt=\"\" class=\"wp-image-6428\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva1-2.jpg 960w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva1-2-300x225.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva1-2-768x576.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva1-2-400x300.jpg 400w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva2-3.jpg\" alt=\"\" class=\"wp-image-6429\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva2-3.jpg 960w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva2-3-300x225.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva2-3-768x576.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva2-3-400x300.jpg 400w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva3.jpg\" alt=\"\" class=\"wp-image-6430\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva3.jpg 960w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva3-300x225.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva3-768x576.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/Diapositiva3-400x300.jpg 400w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Mercado perfecto. Un mercado perfecto se caracteriza porque toda la oferta es conocida y toda la demanda tambi\u00e9n. De forma que es f\u00e1cil establecer el precio.<\/p>\n\n\n\n<p>Elasticidad de la oferta y la demanda. Cuando peque\u00f1as variaciones en el precio hacen que la demanda cambie mucho decimos que la demanda es muy el\u00e1stica al precio. Si, por el contrario, bajas el precio y no sube la demanda quiere decir que la demanda de tu producto es inel\u00e1stica.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>M\u00e9todos convencionales de fijaci\u00f3n de precios:<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Fijar el precio en base a tus costes de producci\u00f3n, estableciendo el margen que quieres ganar.<\/li><li>Fijar precio es por el valor que le supongo al producto o servicio.<\/li><li>Fijar el precio es en base a la competencia. Fijo el precio de mi producto, m\u00e1s caro, m\u00e1s barato o al mismo precio.<\/li><\/ol>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>M\u00e9todos sutiles para fijar precios.<\/strong><\/h2>\n\n\n\n<p><strong>1.- El precio de reserva:<\/strong><\/p>\n\n\n\n<p>La primera estrategia es la del precio de reserva. El precio de reserva es la cantidad m\u00e1s alta que un cliente est\u00e1 dispuesta a pagar. Es la estrategia del \u201cGran Bazar\u201d.<\/p>\n\n\n\n<p><strong>2.- El desnatado:<\/strong><\/p>\n\n\n\n<p>Tratar de vender a cada grupo de clientes al precio m\u00e1s alto que puede pagar. Esta estrategia de fijaci\u00f3n de precios tambi\u00e9n se llama \u201cFijaci\u00f3n por capas de mercado\u201d<\/p>\n\n\n\n<p><strong>3.- Precio recrecido:<\/strong><\/p>\n\n\n\n<p>Estableces productos mas caros con peque\u00f1as diferencias para que los clientes que quieren pagar m\u00e1s encuentren una raz\u00f3n para hacerlo.<\/p>\n\n\n\n<p><strong>4.- Precio de prestigio:<\/strong><\/p>\n\n\n\n<p>Vinculamos el precio del producto al prestigio que le otorgamos.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>Negociaci\u00f3n del precio:<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>El primero que habla del precio marca el terreno de juego.<\/li><li>Si haces una oferta muy alejada de lo razonable est\u00e1s haciendo muy dif\u00edcil llegar a un acuerdo.<\/li><li>Regla b\u00e1sica: Una vez que das el precio, el primero que habla pierde.<\/li><li>Si haces una rebaja, la segunda tiene que ser menor y la tercera menor a\u00fan.<\/li><li>Adem\u00e1s de llegar a un acuerdo es importante que consigas que el otro sienta que ha negociado bien.<\/li><\/ol>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><i class=\"fas fa-question-circle\"><\/i> <strong>Pregunta<\/strong><\/h2>\n\n\n\n<p>\u00bfQu\u00e9 otras estrategias de precio exitosas has conocido, que te hayan llamado la atenci\u00f3n?<\/p>\n\n\n\n<p>\u00bfQu\u00e9 otras estrategias de negociaci\u00f3n de precio puedes compartir?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-bluish-gray-background-color has-background\" href=\"#comments\">A\u00f1ade tu comentario<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-b0df483e-94cd-43d6-9177-3380745e00d0\"><i class=\"fas fa-file-alt\"><\/i> <strong>Art\u00edculos<\/strong><\/h2>\n\n\n\n<p id=\"block-7e0e897f-d3fe-455e-b15a-add1eecb8d5a\"><i class=\"fas fa-globe\"><\/i> <a href=\"https:\/\/www.infoautonomos.com\/blog\/estrategia-de-precios\/\" data-type=\"URL\" data-id=\"https:\/\/www.infoautonomos.com\/blog\/estrategia-de-precios\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo implementar una estrategia de precios para tus productos o servicios.<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-eecc3991-198e-4f8f-9166-ccfe5405f3da\"><i class=\"fas fa-book\"><\/i> <strong>Libros<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.casadellibro.com\/libro-pricing-nuevas-estrategias-de-precios-4-ed\/9788415986980\/2611835\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/libro-fijar-y-negociar.jpg\" alt=\"\" class=\"wp-image-6392\" width=\"175\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/libro-fijar-y-negociar.jpg 352w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/libro-fijar-y-negociar-212x300.jpg 212w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-9839a266-50a6-4779-abb4-16c3d92ae516\"><i class=\"fas fa-video\"><\/i> <strong>V\u00eddeos<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/8RqDvVd0xGg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-1-1024x576.jpg\" alt=\"\" class=\"wp-image-6397\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-1-1024x576.jpg 1024w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-1-300x169.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-1-768x432.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-1-400x225.jpg 400w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Regateo &#8211; La Vida de Brian<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ted.com\/talks\/joseph_pine_what_consumers_want\/transcript?language=es\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-2-1024x576.jpg\" alt=\"\" class=\"wp-image-6399\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-2-1024x576.jpg 1024w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-2-300x169.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-2-768x432.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-2-400x225.jpg 400w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Joseph Pine &#8211; Lo que los consumidores quieren. &#8211; Charla TED<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/keDpr9okGD4\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-3-1024x576.jpg\" alt=\"\" class=\"wp-image-6433\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-3-1024x576.jpg 1024w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-3-300x169.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-3-768x432.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-3-400x225.jpg 400w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2020\/11\/video-fijar-y-negociar-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Psicolog\u00eda del precio: 7 tips para impulsar las ventas de tu negocio&nbsp;<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>15:51 Los intercambios terminan con un precio. Recuerda los modelos de fijaci\u00f3n de precios y las estrategias para negociarlo.<\/p>\n","protected":false},"author":55,"featured_media":6382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[17],"class_list":["post-6381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-estrategia-y-futuro"],"_links":{"self":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/6381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/comments?post=6381"}],"version-history":[{"count":28,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/6381\/revisions"}],"predecessor-version":[{"id":6578,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/6381\/revisions\/6578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media\/6382"}],"wp:attachment":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media?parent=6381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/categories?post=6381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/tags?post=6381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}