{"id":6701,"date":"2020-10-28T10:28:10","date_gmt":"2020-10-28T09:28:10","guid":{"rendered":"https:\/\/aceleradorinfova.com\/infova\/?p=6701"},"modified":"2023-07-24T12:44:58","modified_gmt":"2023-07-24T10:44:58","slug":"digital-5-marketing-automatizado","status":"publish","type":"post","link":"https:\/\/aceleradorinfova.com\/infova\/digital-5-marketing-automatizado\/","title":{"rendered":"Digital 5 &#8211; Marketing automatizado"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/515658248?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><i class=\"fas fa-list\"><\/i> Resumen<\/strong><\/h2>\n\n\n\n<p>El marketing moderno no puede pasar sin herramientas digitales y algunas de estas sirven para realizar funciones automatizadas que ni siquiera podr\u00edan hacerse manualmente.<\/p>\n\n\n\n<p>La faceta m\u00e1s conocida del <em>marketing automation<\/em> tiene que ver con la generaci\u00f3n y gesti\u00f3n de leads comerciales. Es una actividad que permite captar datos de posibles clientes interesados, e interactuar con ellos de forma autom\u00e1tica para ir acerc\u00e1ndoles a nuestro producto. Las plataformas de <em>marketing automation<\/em> hacen que lleguen al departamento comercial los datos de las personas que m\u00e1s inter\u00e9s han demostrado y que son susceptibles de comprar nuestro producto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2021\/02\/516601-PIQUZK-308-1024x1024.jpg\" alt=\"\" class=\"wp-image-6734\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2021\/02\/516601-PIQUZK-308-1024x1024.jpg 1024w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2021\/02\/516601-PIQUZK-308-300x300.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2021\/02\/516601-PIQUZK-308-150x150.jpg 150w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2021\/02\/516601-PIQUZK-308-768x768.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2021\/02\/516601-PIQUZK-308-1536x1536.jpg 1536w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2021\/02\/516601-PIQUZK-308.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><i class=\"fas fa-question-circle\"><\/i> <strong>Pregunta<\/strong><\/h2>\n\n\n\n<p>\u00bfSabes si en tu empresa utilizan alg\u00fan tipo de marketing automatizado? \u00bfNos puedes contar alg\u00fan caso?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-bluish-gray-background-color has-background wp-element-button\" href=\"#comments\">A\u00f1ade tu comentario<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-26d84481-f974-4bad-a302-866911dab08f\"><i class=\"fas fa-file-alt\"><\/i> <strong>Art\u00edculos<\/strong><\/h2>\n\n\n\n<p id=\"block-eabf37e9-a346-4f94-a1ea-decf1f823103\"><i class=\"fas fa-globe\"><\/i> <a href=\"https:\/\/www.thepowermba.com\/es\/blog\/las-mejores-herramientas-de-marketing-automation\" target=\"_blank\" rel=\"noreferrer noopener\">Las 17 mejores herramientas de marketing automation para optimizar campa\u00f1as<\/a><\/p>\n\n\n\n<p><i class=\"fas fa-globe\"><\/i> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/es-es\/estrategias-de-marketing\/busqueda\/cuatro-formas-en-las-que-la-automatizacion-puede-ayudar-a-los-profesionales-del-marketing-en-una-situacion-cambiante\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cuatro formas en las que la automatizaci\u00f3n puede ayudar a los profesionales del marketing en una situaci\u00f3n cambiante.<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>08:43 C\u00f3mo afecta la automatizaci\u00f3n de marketing<br \/>\ny c\u00f3mo se puede utilizar.<\/p>\n","protected":false},"author":55,"featured_media":6876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[17],"class_list":["post-6701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-estrategia-y-futuro"],"_links":{"self":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/6701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/comments?post=6701"}],"version-history":[{"count":18,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/6701\/revisions"}],"predecessor-version":[{"id":8742,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/6701\/revisions\/8742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media\/6876"}],"wp:attachment":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media?parent=6701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/categories?post=6701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/tags?post=6701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}