{"id":7957,"date":"2022-01-11T14:13:07","date_gmt":"2022-01-11T13:13:07","guid":{"rendered":"https:\/\/aceleradorinfova.com\/infova\/?p=7957"},"modified":"2025-11-20T11:18:29","modified_gmt":"2025-11-20T10:18:29","slug":"storytelling-02-comenzando-pinceladas-y-metaforas","status":"publish","type":"post","link":"https:\/\/aceleradorinfova.com\/infova\/storytelling-02-comenzando-pinceladas-y-metaforas\/","title":{"rendered":"Storytelling 02: Comenzando &#8211;  Pinceladas y meta\u0301foras"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/638763915?h=f2c8a57c8d&amp;dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><i class=\"fas fa-list\"><\/i> Resumen<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\"><em><strong>Dar peque\u00f1as pinceladas<\/strong><\/em><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hazlo importante para ti, enam\u00f3rate, te ayudar\u00e1 a usar con m\u00e1s \u00e9nfasis el lenguaje No Verbal y Paraverbal<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cambia tus verbos \u201ccebolla\u201d (ser, estar, tener, hacer, haber) por otros que transmitan energ\u00eda, dinamismo, entrega, melancol\u00eda\u2026 Que transmitan sentimientos, en suma.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aprende a adjetivar, los adjetivos contienen una parte importante del Storytelling, ya que revelan una caracter\u00edstica o funci\u00f3n del objeto, situaci\u00f3n, sensaciones\u2026Que genera una respuesta emocional en el interlocutor\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 verbos y adjetivos te gustan y generan una respuesta emocional en ti?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Haz la informaci\u00f3n cercana, accesible e inspiradora. Usa ejemplos, crea met\u00e1foras o im\u00e1genes mentales, relaci\u00f3nalo con la realidad y necesidades cotidianas de tu audiencia<\/li>\n\n\n\n<li>Usa las met\u00e1foras, son uno de los m\u00e1s eficaces veh\u00edculos de comunicaci\u00f3n. Normalmente usamos m\u00e1s s\u00edmiles que met\u00e1foras, hay una peque\u00f1a diferencia.\n<ul class=\"wp-block-list\">\n<li>Si quieres crearlas f\u00e1cilmente acordaos del ejercicio: \u201cEs un poco como\u2026\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-normal-font-size\"><em><strong>Crear Historias<\/strong><\/em><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si quieres crear una historia m\u00e1s compleja, lo primero que tienes que hacer es recopilar informaci\u00f3n sobre lo que vas a contar. Colecciona an\u00e9cdotas, recuerdos, los or\u00edgenes, momentos dif\u00edciles o deslumbrantes\u2026 Todo lo que consideres que puede ser relevante o interesante para tu p\u00fablico objetivo desde el punto de vista emocional.<\/li>\n<\/ul>\n\n\n\n<p>Empieza a pensar en tres elementos que le dar\u00e1n coherencia e inter\u00e9s a tu historia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estructuras:<\/strong> sirven para crear un hilo conductor y hacer la historia m\u00e1s inteligible.<\/li>\n\n\n\n<li><strong>Conflictos:<\/strong> Generan inter\u00e9s. Casi todas las buenas historias tienen conflictos, de los cuales la audiencia quiere saber su resoluci\u00f3n.<\/li>\n\n\n\n<li><strong>H\u00e9roes:<\/strong> Protagonistas de la historia y normalmente los que sufren\/resuelven los conflictos.<\/li>\n<\/ul>\n\n\n\n<p>Veremos estos tres aspectos en los siguientes v\u00eddeos<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><i class=\"fas fa-question-circle\"><\/i> <strong>Pregunta<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-bluish-gray-background-color has-background wp-element-button\" href=\"#comments\">A\u00f1ade tu comentario<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-720d764c-d71b-40dd-ac84-aeb0081c722a\"><i class=\"fas fa-file-alt\"><\/i> <strong>Art\u00edculos<\/strong><\/h2>\n\n\n\n<p id=\"block-24f89fae-f289-49d2-b2c2-6d2f8b5e3709\"><strong><i class=\"fas fa-globe\"><\/i><\/strong> <a href=\"https:\/\/www.retoricas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un muy buen recurso para conocer y practicar las figuras literarias es este enlace:<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-720d764c-d71b-40dd-ac84-aeb0081c722a\"><i class=\"fas fa-file-alt\"><\/i><strong> M\u00e1s informaci\u00f3n<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><a href=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-212x300.jpg\" alt=\"\" class=\"wp-image-7978\" style=\"width:210px\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-212x300.jpg 212w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-724x1024.jpg 724w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-768x1086.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-1086x1536.jpg 1086w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2.jpg 1240w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><a href=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-2.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-2-212x300.png\" alt=\"\" class=\"wp-image-7988\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-2-212x300.png 212w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-2-724x1024.png 724w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-2-768x1086.png 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-2-1086x1536.png 1086w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/STORYTELLING-2-2.png 1240w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>11:15 El Storytelling puede consistir en dar una peque\u00f1a pincelada o crear una historia entera.<\/p>\n","protected":false},"author":55,"featured_media":7962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[23],"class_list":["post-7957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-oratoria-y-extra-bonus"],"_links":{"self":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/7957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/comments?post=7957"}],"version-history":[{"count":24,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/7957\/revisions"}],"predecessor-version":[{"id":9182,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/7957\/revisions\/9182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media\/7962"}],"wp:attachment":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media?parent=7957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/categories?post=7957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/tags?post=7957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}