{"id":8029,"date":"2021-01-14T13:37:28","date_gmt":"2021-01-14T12:37:28","guid":{"rendered":"https:\/\/aceleradorinfova.com\/infova\/?p=8029"},"modified":"2022-05-24T16:03:17","modified_gmt":"2022-05-24T14:03:17","slug":"storytelling-04-se-buscan-heroes-y-heroinas","status":"publish","type":"post","link":"https:\/\/aceleradorinfova.com\/infova\/storytelling-04-se-buscan-heroes-y-heroinas\/","title":{"rendered":"Storytelling 04: Se buscan H\u00e9roes y hero\u00ednas"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/641583939?h=b54610501b&amp;dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><i class=\"fas fa-list\"><\/i> Resumen<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>\u00bfC\u00f3mo creamos h\u00e9roes?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Una de las herramientas m\u00e1s potentes son los 12 <strong>Arquetipos<\/strong> de Carl Jung, muy usados en Storytelling y \u00fatiles para conectar con interlocutores que compartan el mismo arquetipo que el h\u00e9roe o hero\u00edna de la historia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/carl-jung-150x150.jpg\" alt=\"\" class=\"wp-image-8035\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Su valor reside en que todos identificamos r\u00e1pidamente esos arquetipos y nos transmiten de manera inmediata unos valores, una visi\u00f3n del mundo con la cual nos podemos identificar.<\/p>\n\n\n\n<p>Recordad que si represento a un h\u00e9roe al narrar una historia tengo que intentar encarnarlo a trav\u00e9s de mis lenguajes no verbal y paraverbal.<\/p>\n\n\n\n<p>\u00a1Y cuidado porque todos podemos encarnar varios arquetipos seg\u00fan diferentes esferas de nuestra vida!. Puedo ser un Mago en el trabajo, un Buf\u00f3n con mis amigos pero un Cuidador con mi familia.<\/p>\n\n\n\n<p>Hacer que mi arquetipo de h\u00e9roe conecte con el p\u00fablico me asegura una gran identificaci\u00f3n, emociones positivas y que est\u00e9 m\u00e1s predispuesto a mis ideas, sugerencias.<\/p>\n\n\n\n<p><strong>El Viaje del h\u00e9roe:<\/strong><\/p>\n\n\n\n<p>Ese camino de autodescubrimiento a trav\u00e9s de los desaf\u00edos que impregna a todas las artes narrativas desde el inicio de los tiempos.<\/p>\n\n\n\n<p>Sus fases:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>La llamada <em>(Un conflicto u oportunidad que se le presenta al h\u00e9roe)<\/em><\/li><li>Rechazo a la llamada <em>(\u00bfpor qu\u00e9 no quedarnos en nuestra realidad, donde todo es conocido y f\u00e1cil?)<\/em><\/li><li>Cruzar el Umbral (<em>desaf\u00edo aceptado, entra en lo desconocido)<\/em><\/li><li>Encuentro con los guardianes <em>(mentores, compa\u00f1eros y ayudantes)<\/em><\/li><li>Afrontar demonios y sombras (<em>\u201cla noche triste del h\u00e9roe\u201d)<\/em><\/li><li>Desarrollar un ser interno (<em>momento \u201cClic\u201d en el que tengo una idea maravillosa, se da cuenta de algo, empieza el cambio\u2026)<\/em><\/li><li>Transformaci\u00f3n <em>(El h\u00e9roe es consciente de sus nuevas capacidades y de lo que tiene que hacer, de su misi\u00f3n)<\/em><\/li><li>Vuelta a casa <em>(Todo mejora gracias a las nuevas habilidades del h\u00e9roe)<\/em><\/li><\/ol>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><i class=\"fas fa-question-circle\"><\/i> <strong>Pregunta<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-bluish-gray-background-color has-background\" href=\"#comments\">A\u00f1ade tu comentario<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"> <i class=\"fas fa-file-alt\"><\/i><strong> Art\u00edculos<\/strong><\/h2>\n\n\n\n<p><strong><i class=\"fas fa-globe\"><\/i><\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ondho.com\/que-es-arquetipo-marca\/\" target=\"_blank\">Una muy buena descripci\u00f3n de los arquetipos y su uso por diferentes marcas:<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-720d764c-d71b-40dd-ac84-aeb0081c722a\"><i class=\"fas fa-video\"><\/i><strong> V\u00eddeo<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/dHY5cJgXIM4\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-1024x576.jpg\" alt=\"\" class=\"wp-image-8044\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-1024x576.jpg 1024w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-300x169.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-768x432.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>El Viaje del H\u00e9roe ejemplificado en un motivador v\u00eddeo<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/C2vYFjVj1Jw\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-2-1024x576.jpg\" alt=\"\" class=\"wp-image-8047\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-2-1024x576.jpg 1024w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-2-300x169.jpg 300w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-2-768x432.jpg 768w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/video-story-4-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Y permitidme, pero no pod\u00eda faltar: <br>H\u00e9roes &#8211; David Bowie<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>06:05 \u00bfC\u00f3mo creamos h\u00e9roes? Una de las herramientas m\u00e1s potentes son los 12 Arquetipos de Carl Jung.<\/p>\n","protected":false},"author":55,"featured_media":8050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[23],"class_list":["post-8029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-oratoria-y-extra-bonus"],"_links":{"self":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/8029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/comments?post=8029"}],"version-history":[{"count":17,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/8029\/revisions"}],"predecessor-version":[{"id":8628,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/8029\/revisions\/8628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media\/8050"}],"wp:attachment":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media?parent=8029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/categories?post=8029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/tags?post=8029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}