{"id":8053,"date":"2021-01-14T14:41:38","date_gmt":"2021-01-14T13:41:38","guid":{"rendered":"https:\/\/aceleradorinfova.com\/infova\/?p=8053"},"modified":"2022-01-17T13:04:33","modified_gmt":"2022-01-17T12:04:33","slug":"storytelling-05-consejos-finales-1","status":"publish","type":"post","link":"https:\/\/aceleradorinfova.com\/infova\/storytelling-05-consejos-finales-1\/","title":{"rendered":"Storytelling 05: Consejos finales (1)"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/639622501?h=60ad6797ad&amp;dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><i class=\"fas fa-list\"><\/i> Resumen<\/strong><\/h2>\n\n\n\n<p>Parece que una de los elementos m\u00e1s complicados del Storytelling es crear o encontrar historias interesantes\u2026 \u00a1Nada m\u00e1s lejos!<\/p>\n\n\n\n<p>D\u00f3nde encontrar materia prima para contar historias:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Experiencia de primera mano:<\/strong> Todos vivimos o contemplamos experiencias interesantes todos los d\u00edas. A veces no tengo que recordar la experiencia completa, pero si una frase, una actitud\u2026 retazos que tienen el potencial de ejemplificar valores, actitudes, fracasos o \u00e9xitos\u2026 y por tanto convertirse en una historia.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\">\u00a1Hay que recordar no s\u00f3lo lo que sucedi\u00f3 <\/p>\n\n\n\n<p class=\"has-text-align-center\">sino lo que signific\u00f3 para ti!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Experiencias vividas por otros:<\/strong> Contar el proceso y vivencias de un artista al crear un cuadro, un edificio, una decisi\u00f3n tomada por un personaje hist\u00f3rico, lo que le pas\u00f3 a tu vecina del 5\u00ba\u2026&nbsp; Es la funci\u00f3n de los gu\u00edas tur\u00edsticos y los historiadores, contar la historia detr\u00e1s de los edificios, calles, personas\u2026<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Met\u00e1foras \/analog\u00edas:<\/strong> Historia del l\u00edder- guardi\u00e1n del zoo y los problemas-mono<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Noticias sobre actualidad<\/strong>, descubrimientos cient\u00edficos, curiosidades del mundo natural\u2026<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Libros y pel\u00edculas:<\/strong> \u201cS\u00f3lo ante el peligro\u201d, \u201cLo que el viento se llev\u00f3\u201d, \u201cTerminator\u201d\u2026<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La historia<\/strong>: de la humanidad\u2026 Las historias generacionales (el pasado de una empresa, familia\u2026) son muy potentes.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Uso de objetos: <\/strong>Grandes para sorprender, peque\u00f1os para crear misterio\u2026 \u00a1Un objeto puede apoyarte a la hora de hacer m\u00e1s real o cercana una historia o puede contar una historia por si mismo!<\/li><\/ul>\n\n\n\n<p>Por ejemplo, la cl\u00ednica LASIK cuando empez\u00f3 a operar los ojos para quitar miop\u00eda. Su argumento cuando alguien preguntaba sobre la efectividad del m\u00e9todo era mostrar un cesto lleno de gafas abandonadas al lado del sill\u00f3n de operaciones: \u201c\u00a1Mire!\u201d<\/p>\n\n\n\n<p>Y recuerda, cuanto m\u00e1s interesante o impactante hagas el inicio de tu mensaje, m\u00e1s ganas tendr\u00e1 la gente de atender hasta el final.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><i class=\"fas fa-question-circle\"><\/i> <strong>Pregunta<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cyan-bluish-gray-background-color has-background\" href=\"#comments\">A\u00f1ade tu comentario<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"block-720d764c-d71b-40dd-ac84-aeb0081c722a\"><i class=\"fas fa-book\"><\/i><strong> Libro<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><a href=\"https:\/\/www.casadellibro.com\/ebook-storytelling-para-el-exito-ebook\/9788499441153\/2047828\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"300\" src=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/libro-story-5-190x300.jpg\" alt=\"\" class=\"wp-image-8064\" srcset=\"https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/libro-story-5-190x300.jpg 190w, https:\/\/aceleradorinfova.com\/infova\/wp-content\/uploads\/sites\/2\/2022\/01\/libro-story-5.jpg 552w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/a><figcaption>Versi\u00f3n en ebook. Hay versiones en tapa blanda de segunda mano.<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>08:05 Ideas y ejemplos de c\u00f3mo crear historias.<\/p>\n","protected":false},"author":55,"featured_media":8057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[23],"class_list":["post-8053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-oratoria-y-extra-bonus"],"_links":{"self":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/8053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/comments?post=8053"}],"version-history":[{"count":12,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/8053\/revisions"}],"predecessor-version":[{"id":8067,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/posts\/8053\/revisions\/8067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media\/8057"}],"wp:attachment":[{"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/media?parent=8053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/categories?post=8053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceleradorinfova.com\/infova\/wp-json\/wp\/v2\/tags?post=8053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}